What are the things that you need to think about to create content that is useful to the people in your audience? What does good content design consist of, and how can you improve what you write for the people who use your online product or service?
Take a look at any design job description for a design role and it will no doubt require good communication skills. But somehow the importance of this skill is underplayed and perhaps even undervalued, and is the skill that will take you from good to great.
Research is a tool that helps you to gain a better understanding of your chosen subject and can save you and your clients a large amount of time and effort. What steps can you take as a designer to make sure that you consult with your users to make sure that you're on the right path, even without the aid of a specialist?